This e Home Cash Flow Solution review and analysis of the sales page goes over quite a few aspects of the sales page that you might truly want to think about if you’re considering purchasing e Home Cash Flow Solution.  Personally, I’d recommend you avoid e Home Cash Flow Solution based on the following red flags:

Red Flag #1: e Home Cash Flow Solution uses the following company names at the top of it’s sales page, but gives no explanation at all as to why the logos are there. Here are the companies that  eHomeCashFlowSolution.com website is using:

• Fortune
• BusinessWeek
• Entrepreneur
• Forbes

It also lists HomeBusiness and 500 – although I’m not sure what those are supposed to refer to…possibly “Forton 500″ and “Home Business” magazine?

Red Flag #2: eHome Cash Flow Solution states that it has been voted the #1 Online Success Kit by some organization that they call  “Online Entrepreneur”.  However, I’ve looked and looked for something called “Online Entrepreneur”, but the only thing I’ve been able to find is two websites with a bunch of parked pages.

Red Flag #2: e Home Cash Flow Solution is making use of stock photos for their testimonials.

One of the HUGE red flags nowadays is the following disclaimer that you sometimes will find at the bottom of sales pages:

“For purpose of privacy, testimonial pictures have been adapted and are not their actual photos.”

It’s important to understand why many sites started using this disclaimer. What happened is that stock photos became incredibly easy to find with new reverse image search technology. So as a way around this problem several websites began making use of the aforementioned disclaimer.

So what that means is that the only way that law enforcement can determine if the testimonials are actually real or fake is to file a lawsuit against the company using the stock photos. However, having worked with the FTC on a case where they happened to be trying to find fake testimonials and also evaluate the position of the disclaimer statements, I’d be completely shocked if they actually decdied that the position of the “substitute photo” disclaimer on  eHomeCashFlowSolution.com would be considered clear and conspicuous enough for consumers to understand that the photos are supposed to be substitutions.

This doesn’t necessarily mean that all testimonials a website that makes use of stock photos are fake. But it should definitely be considered a HUGE red flag when you see this sort of thing due to the fact that an ENORMOUS NUMBER of question websites are doing this sort of thing and have done it extensively in the past.

If you’re interested in checking out a few of the stock photos being used on eHomeCashFlowSolution you can do at the following links:

• Click here to see Ryan Masters’ at iStockPhoto
• Click here to see The Casey’s at iStockPhoto
• Click here to see William McDonald at Getty Images

Red Flag #3: e Home Cash Flow Solution delcares at the very bottom of its page that all people giving testimonials have been paid.

Take a look at the VERY bottom of the eHomeCashFlowSolution.com sales page you’ll discover that there’s a disclaimer there which says:

“All testimonials have been remunerated.”

Once more, the potential issue here is the fact that this disclaimer is placed at the VERY bottom of the eHomeCashFlowSolution sales page. The Federal Trade Commission demands that disclaimers be clear and conspicous – that means that consumers shouldn’t have to look all over a web page just to find them. They should be easily found.

Red Flag #4: eHome Cash Flow Solution uses testimonials that might actually be in violation of the FTC’s “No Safe Harbor” rule.

Perhaps they’re attorney was on strike or something, but it’s violation of this guideline is very serious. The problem has to do the fact that the Federal Trade Commission recently implemented what’s known as the “No Safe Harbor” rule for testimonials which David C. Vladeck – Director, FTC Bureau of Consumer Protection outlines as follows:

“…the use of a disclaimer such as “results not typical” is no longer a safe harbor for the claims made in testimonials. Third, while you may use atypical or best-case testimonials, if you do, you should clearly and conspicuously disclose the generally expected
results consumers can expect in the depicted circumstances. Of course, the best practice, and the less risky practice, is to use testimonials that actually reflect what your product or services is likely to deliver. In other words, rather than run ads that give with one hand but take away with the other, it would be better for your ads to give a clear picture of the results a consumer will
actually get.”

So as you examine the eHomeCashFlowSolution.com disclaimer which states:

“*INCOME CLAIM WARNING: Testimonials are not typical of most results. Photographs or images are a depiction of individuals and payment methods. These income examples are representative of some of the most successful participants in the program. Some individuals purchasing the program may make little or NO MONEY AT ALL. These claims are not a guarantee of your income, nor are they typical of average participants. Individual results will vary greatly and in accordance to your input, determination, hard work, and ability to follow directions. No person or company can guarantee profits or freedom from loss. Any and all use of this website certifies you are agreeing to our Earnings and Income Disclaimers.”

Red Flag #5: Home Cash Flow Solution can’t seem to remember if it’s actually “Home Cash Flow Solution” or “My Home Wealth System” or e Home Cash Flow Solution as you can see in the following image:

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