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Making blogs work for your business as a CRM tool
Using blogs as a CRM tool can be an effective way to add the personal touch to a marketing campaign. For businesses looking to add impact and dynamism to the sales messages they send out to customers and for those wanting more oomph for the image of their brand, blogs done right can have ten times the pulling power of any bland, expensively created advert. Really talking to your audience and getting them to talk back to you is the key to profitable online CRM. Image licensed from Sean …