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Shopper Insight and Neuroscience
CC BY-NC-ND 2.0, via Flickr URL: image source Imagine being able to influence shoppers without them even knowing it. Well, now you can thanks to the study of brain activity through neuroscience. Cognitive neuroscience deals with how the brain supports psychological processes, including that of buying. When we buy something in a shop, millions of brain receptors come into play, which influence our purchase decision-making. However, we’re normally completely unaware that this is happening, as …