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7 Tips For Getting Great Video Interviews

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Online video is a great way to make your website a more effective marketing tool. It makes your web pages more engaging, improving the experience for potential customers, and increasing the likelihood that they’ll make a purchase. “Retail sites with video increase conversions by 30% and boost average sales by 13%” (L2 Specialty Retail Report, Sept. 2010). “59% of senior executives prefer to watch video instead of reading text, if both are available” (Source: Forbes …

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Banner Ads on a Website: Are They As Great As They Seem?

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… Static – Usually just text and a still image. Animated – A little bit of movement in the ad. Flash – Allows users to interact with the ad if they put their mouse over it. Knowing which format and size to choose will really depend upon your reason for having a banner ad in the first place; hence why that section was discussed first. If you’re going to be spending a lot of money retargeting someone who you know is already interested in your website, it might be best to splurge for a …

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SEO Tips for Photographers

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… results because you will have fewer sites to compete with. While your online portfolio will be mostly images, remember that your homepage needs to have a minimum of 300 words of text or Google will not refer people there because it will think your website has no content. Keep in mind that the people who discover you through a Google search will have no prior knowledge of you. Explain who you are and what you do right away on the front page so that there is no confusion. You can even include …

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