WorkAtHomeTruth

The Brutally Honest Truth About Working At Home (Helping People Stay Safe Since 2005)

Ten Tips to Make Your Blog More Appealing to Prospects

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… Prominent spot Post your call to action underneath your header or as a widget on the right-hand side of your blog. Posting a prominent call facilitates the relationship-building process, helping readers to get to know you better. As individuals connect with you through your list emails, some of your more ardent fans will share your site with their friends, providing with a powerful form of word of mouth advertising. Publish Daily Publishing relevant, targeted content on a daily basis helps you …

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How to Create an Enticing Blog Resource Box

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… spot, asking readers to share posts or do everything but sign up for your list. It’s OK to ask for a share but focus on asking people to sign up for your email list. Your goal should be to establish relationships with your blogging efforts. How can you create an enticing resource box? Stress Benefits Stress the benefits of your offering. Tell readers why they should volunteer their name and email address for your free giveaway. Focus heavily on benefits. Never make the mistake of stressing …

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What is the difference between a brand, an identity and a logo?

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… with the white and red colour scheme that their identity is based upon. Seeing the easy to recognise identity and logo instantly reminds customers of the brand and the corporate image that the company has worked so hard to build up. For another example, consider how when you see a sleek iPhone, iPad or iMac, you instantly know from the modern and minimalistic identity of the products, the advertising and even the boxes they are sold in, that you are looking at an Apple product. When you spot the …

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