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Why Should Your Website Market towards Hispanics and Latinos?
… Additionally, Latino shoppers continue to spend more during slow economic times than the general population. Marketing to the Hispanic population is a smart advertising decision and may help to somewhat “recession-proof” your online effort. Understanding and Appealing to the Hispanic Market The first rule of marketing products and services to Latinos is for businesses to understand that there is no clear, monolithic “Hispanic Market.” The terms “Hispanic” and “Latino” refer to an …