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Improve Your Shipping Strategy to Make Customers Hit the Checkout Button
… some major shipping offers, make sure that they stand out in your website and in your mail shots. Place constant reminders throughout the checkout process to nudge your customers to complete the transaction. What are your results? Be sure to record the data of your tests so that you can analyze them and compare them at the end of the testing period. You must look for improvements and conversion rates. In this final leg of your study, compare the data that you have after the promotions with …