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… on how you can help them beyond what you’re trying to sell. Advice, a handy tip, a contact, something that makes them realise that you are a good person to work with and keeps you in the forefront of their mind. You can also work this into your opening pitch. When someone asks what you do, instead of going in with what you sell, open with how what you do benefits others. Online – the power of the landing page If potential clients and partners go onto your site (either through search or …