… use atypical or best-case testimonials, if you do, you should clearly and conspicuously disclose the generally expected results consumers can expect in the depicted circumstances. Of course, the best practice, and the less risky practice, is to use testimonials that actually reflect what your product or services is likely to deliver. In other words, rather than run ads that give with one hand but take away with the other, it would be better for your ads to give a clear picture of the results a …

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