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Why Advertising Needs To Diversify Its Ad Men
… other ethnic minority characters appeared in only 1,845 of the 35,000 television adverts screened in the UK in 2010- that’s only 5.3% of adverts. Even among those adverts, only 1,130 cast a non-white person in the main role in the advert. If you think that sounds reasonable, we are talking about ethnic minorities after all, bear in mind that 13% of the British population isn’t white, and that number is growing all the time. That’s well over one in ten people that British advertisers just …