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Gremln: A Web Application to Manage Your Social Media Activity

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As any Broadband Expert would be quick to tell you, providing immediate and comprehensive access to your website is just the start when it comes to reaching out to your target market. It’s great that your website is readable on all platforms and devices, but first you need to make people aware of your site and get them to visit it. The best way to do that is through social media.

Gremln: Your One-Stop Shop for Social Media Management

It’s never a good idea to focus all your SEO efforts on just one social media platform. To ensure that you effectively reach your market, you need to take a multi-pronged approach and establish your presence in all key social media sites. These should definitely include websites such as Facebook, Twitter, and LinkedIn among others.

In most cases, you also have to create more than one account in those sites. Add them all together, and you’ve got a gazillion of accounts to manage. Switching from account to another will obviously eat a lot of your time – but that won’t have to be a problem if you become a Gremln user.

An Introduction to Gremln

Gremln is a web-based social media management application that comes with a wide range of free and paid services. It offers free fourteen-day trials, which you should definitely take advantage of to explore its paidfeatures and services. Depending on the size of your business and the nature of your SEO strategy, it’s possible that a free account with Gremln may be enough. You’ll find their pricing plans more than reasonable if you do feel that a Pro account is more suitable to your needs.

Multiple Account Management

Just log in all your accounts in Facebook, Twitter, LinkedIn and Ping.fm and Gremln will provide you with a universal control panel or dashboard for managing all of your accounts in a single website.

Scheduling Recurring Messages

Another huge time-eater is the need to post constant reminders and messages when you are promoting giveaways, webinars or anything else that deserves immediate attention and a massive turnout from your market. Instead of having to post these messages manually, you can use Gremln to schedule them for recurring postings. This will also ensure that you don’t inadvertently end up spamming your followers and fans.

Monitoring Statistics

The number of followers you have or the number of people you have in your social networks is not a very accurate key of how effective your social media marketing strategies are. Thankfully, Gremln can help you out in this score by providing you with key basic social analytics based on a thirty-day cycle.

Other services which you can enjoy with a free account from Gremln include editing and copying tools for message composition, bit.ly integration as well as URL shortening and statistics, translation services, RSS feeds, goal tracking, and a read-only calendar among other things.

With a paid Gremln account, you get twice as many services, including but not limited to team management features, unlimited bulk message upload and advanced statistics, target pages, and branded reports. Give it a try and find out for yourself how much Gremln can help you manage your business’ social media marketing efforts.

Author Bio:

Krystine Joy Sitjar is a blogger that loves to write mainly about SEO and Social Media. She is also a couch potato and tech junkie.

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7 Twitter Tools to Boost Your Marketing

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Spending all day on Twitter, analyzing who replied and who mentioned you, how many people unfollowed you and why, finding new networking opportunities? You’re probably aware of the fact that there are some tools that can help you manage the darn thing and save you much time – have you tried using them? If you went looking for some and got overwhelmed by the number, and gave up on looking into it further, well it’s completely understandable – there are over one million apps and tools created for that purpose. By looking at that many additional tools, one may easily get the feeling that Twitter is far more complicated to use than it actually is. Well, have no fear – here are the 7 fantastic tools that you’ll definitely find useful – and no, you don’t have to use all of them.

1. Bufferapp.com

The list is in alphabetical order, but Buffer is a must have, and would be on the first place of every list anyway. Sign up, set the times, find great posts you want to be tweeted automatically, and you’re done. Buffer helps you not to be on Twitter all the time, but to make it look like you are. However, don’t rely on Buffer to do it all for you – you have to be there when you can, to participate in the conversation and to show you’re alive, no followers enjoy seeing automated tweets all the time.

2. Ifttt.com

If This Then That – this fantastic tool allows you to connect different services in a way that when “this” (the trigger) happens, “then” happens too – for example, when you publish a new blog post, it will automatically be tweeted, or add a favorite tweet to your list to read it later; actually, there’s a ton of uses for this great app, and you can check them at http://ifttt.com/recipes to get some ideas about what you could do.

3. SocialBro.com

Social Bro is THE Twitter analytics tool. It allows you to see your Tweeter community in charts, grouping them by all sorts of different criteria (time zone, tweets sent per day, the number of their followers…) and it has another great option, list management, which will help you big time to keep track of the most important people in your Twitter space.

4. Tweepi.com

Tweepi is one of the best services aimed at managing your followers: find targeted followers by following people who follow big shots in your niche, or a list, and you can easily unfollow inactive accounts or those who don’t follow you back. You get a lot of filtering options, making it easy for you to find exactly what you want without much effort.

5. Tweriod.com

This powerful tool analyzes your Twitter account to in order to find out which times are best for you to tweet: it gathers the data about your latest 200 tweets and their performance, and also includes the tweets from your followers. It’s integrated with Buffer, so you can use them both to automatically tweet at your optimal times when you know you won’t be able to do it in person.

6. Triberr.com

Triberr is made to get you traffic, and it does that extremely well. Find like-minded Twitter users and connect with them through Triberr; you’re creating tribes, and when a tribe member publishes a post, it gets submitted sent out to tribe members for approval, and after it gets approved, you get direct shares from your tribemates, exposing it to their following. You should definitely try this one out.

7. Twylah.com

Simply put, Twylah creates a page out of your tweets. It may look like nothing, but the benefits are really cool: your stream is displayed so that anyone can see at a glance what you’re about; your tweets will live longer, being captured on a designated page; and, being a page, your Twylah profile has an SEO value – it gets indexed by search engines and shows up in SERPs. It might take you some time to get used to it, but well worth the effort.

Twitter is one of Jeff‘s favorite ways to build relationship, which often results in getting invaluable information, or having more business offers; but with time, managing a Twitter account can become a real nightmare, so he advises all of his clients, including local websites such as Npromote, to try out some additional tools to save time.

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Pin-tastic: How To Use Pinterest To Your Advantage

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Pinterest is coming up fast in the social media world, and it’s important to jump on the bandwagon of sites while they are at the peak of their popularity – the standalone website received over 11 million hits in January of this year.

Incorporating Pinterest into your or a client’s social media strategy could be that integral move that you need to boost interest and gain that community interaction.

What is Pinterest?

Pinterest is quite literally a virtual pin board – just like your handy dandy corkboard at home, but online and no sharp pins to stick yourself with. It allows users to create pin boards; for example you may have boards entitled ‘Craft,’ ‘Fashion,’ ‘Brands,’ and pin images and videos to them.

The images are either pinned from a website the user is surfing; for example, they may pin a dress from Asos.com using the ‘pin’ button, or they are re-pinned from other users who originally pinned them from a different website or user.

Who uses it?

At the moment Pinterest is very female-dominated with 87% of users, though the stats are beginning to balance out. Users are primarily in the 25-50 age range, with very few younger users (i.e. users who you would primarily target through Facebook) and the primary user being around 35 on an average income.

People utilise Pinterest for all types of things; from simply re-pinning ‘pretty’ images to pinning clothing or items that they want to purchase, to creating a pin board of furniture or design options for a home or apartment that they are building or buying. Weddings, jewellery, clothing, food (recipes), home items and celebrities have all been popular themes and pins this year.

How can this help my business?

There are a number of ways in which utilising Pinterest effectively can help your business and boost your ranking and social media profile. Firstly, stats from Shareaholic show that so far this year, Pinterest has driven more referral traffic than Google+, LinkedIn and Youtube combined. Companies like Whole Foods and Etsy are fully on board with Pinterest and are using it to pin products and communicate with customers.

More and more brands are choosing to create a Pinterest account and pin their products or comment on users who pin their products. Pinterest can be great for holding contests for customers who are on Pinterest – for example, the best board showcasing your products could win a gift voucher or other prize. You can also keep a ‘like’ list of products from other companies and from other Pinterest users to be more interactive and less corporate.

The bottom line…

The bottom line is, the opportunities with Pinterest are endless. Over the past year, the website has gone from 400,000 hits at its inception to over 11 million at the start of this year, and it keeps on growing.

Each update has been user-friendly and beneficial to both businesses and personal accounts, and hundreds of users sign up for the free service every day. Incorporating Pinterest into your company or client’s social media strategy is not only recommended in the current online environment – it is almost necessary.

Chloe works with Perth based Bang! Online Marketing who specialise in online marketing, SEO, email marketing and social media strategies. The developing social media landscape make it a very exciting and fast paced environment and we at Bang! feel it is definitely a big part of the future in online marketing. Connect with us on our Facebook page!

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