A guide to keeping your customers on board by providing excellent standards of customer service.
In businesses of all shapes, sizes and types, providing great customer service is a must. From handymen to large business conglomerates, great customer service is generally at the top of the list of the reasons why they’d like to think their customers stick with them and, in most cases, it is.
If a customer considers the customer service of a company to be great, the likelihood of the customer returning increases greatly. It works the other way around too; if a customer considers the customer service of a company to be poor, the likelihood of the customer staying decreases greatly and forces them to run into the arms of one of the company’s many competitors who strive to provide great customer service.
So what makes great customer service?
It ultimately comes down to two things; the policies of the company and the individuals tasked with providing the customer service. The policies of the company cannot be affected too much, other than by the powers that be in the boardroom. The customer services representatives of the company can be affected though. Customer services representatives will likely have a few natural traits which will make them succeed in their roles but for those who are maybe not up to scratch just yet, these traits can be trained and developed.
But what are the important traits?
Firstly, just a general friendly aura is essential. There is nothing worse for a customer, whether they are aggrieved or not, having to speak to someone who displays behaviour to suggest that they have no interest in what the customer has to say. Being friendly, positive and attentive shows the customer that the company is genuinely concerned with what is important to the customer and will strive to cater to their needs. Great customer service.
Secondly, a customer service representative should ‘know their stuff’. Not only will customers get annoyed by speaking to someone who clearly has no idea what they are talking about, they will not consider the company being represented as a knowledgeable and reputable institution. If a customer is talking to someone who has all of the answers to all of the questions they can throw at them, they will feel safe in the knowledge they are dealing with experts. Great customer service.
Finally, being patient can be key in customer service, especially when dealing with ‘difficult’ customers. Every now and again, a customer will rightly or wrongly feel aggrieved in a situation. If the company’s representative merely shrugs off the problem or gets annoyed with a customer that is annoyed, the situation is unlikely to be resolved anytime soon. However, a bit of patience and an empathetic ear can soothe a situation and set up a positive outcome which, once again, puts the company in the good books of the customer. Again, great customer service.
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